14 Feb

Alison Harvard


Google One, the tech giant's cloud storage solution, celebrated a significant milestone this week, reaching 100 million subscribers. Amid this achievement, the company introduced a new 2TB AI plan, named Gemini Advanced, highlighting its commitment to integrating artificial intelligence into its services. However, amidst the celebrations, eagle-eyed users noticed a subtle yet impactful change in the storage plan lineup - the absence of the previously available 200GB option.

Previously, Google One offered a variety of storage plans to suit different user needs, including a popular 200GB option priced at $3 per month. This plan served as a comfortable middle ground for users needing more than the basic 100GB but less than the substantial 2TB offering. The removal was first spotted on the German Google One website and further confirmed across the US and Indian websites for users not logged in, suggesting a broad change in the company's strategy.

Interestingly, current subscribers to the 100GB plan reported that they could still see the 200GB option when logged in, indicating that the change might be rolling out in phases or that Google aims to make its larger, AI-enhanced plans more appealing to new subscribers. The company's decision to make these changes without a formal announcement has left users and industry watchers speculating about the rationale and future implications for existing 200GB subscribers.

The situation in the Google One app tells a slightly different story, with all plan options, including the 200GB tier, visible to users managing their subscriptions. This inconsistency between the app and website experiences adds another layer of confusion to Google's strategy and intentions with its cloud storage offerings. With no official statement from Google at the time of discovery, the tech community is left to wonder about the future of the 200GB plan and whether this marks a shift towards pushing users towards higher-tier, AI-powered options.

The disappearance of the 200GB Google One plan could signal a new direction for the company, emphasizing its commitment to AI and potentially reshaping how users think about and manage their cloud storage needs. As the situation continues to unfold, the tech community eagerly awaits official clarification from Google on the future of its storage plans and what this means for users seeking flexible, affordable options. Whether this change heralds a new era for Google One or is simply a misstep in communication remains to be seen, but it undoubtedly has sparked a conversation about the value and accessibility of cloud storage in an AI-driven future.