02 Feb

Benjamin Carter


Facebook has once again reached a major milestone, crossing the 2 billion daily active user mark for the first time. The social media platform, which is owned by Meta, has been a major source of ad revenue for the company since its launch nearly 20 years ago. Despite recent restructuring, which resulted in the elimination of more than 11,000 jobs, Facebook is still growing. 

CEO Mark Zuckerberg recently commented on the restructuring, saying that “our management theme for 2023 is the 'Year of Efficiency.'” The company has seen a steady increase in users over the last quarter, adding 16 million users. This brings the total number of daily users to 2 billion, making Facebook the first Meta-owned platform to reach this milestone. 

The platform’s continued growth is seen as a positive sign for Meta, especially considering the company’s recent cost-cutting efforts. The 2 billion daily active user mark is seen as a sign of financial stability for the company, as more people are using the platform than ever before. 

The social network is also continuing to expand its features and offerings, with Zuckerberg recently announcing the launch of a new audio-based feature called “Soundbites.” This feature allows users to record and share short audio clips, allowing them to connect with friends and family in a new way. 

Facebook's success in reaching the 2 billion daily active user mark is a testament to its resilience and ability to adapt to the changing digital landscape. Despite recent restructuring, the platform is still growing and expanding, showing that it is still a major source of ad revenue for Meta. With the launch of new features such as “Soundbites,” the platform is continuing to innovate and provide users with new and exciting ways to connect.