07 Jul

Alison Harvard


In a move echoing the release of the original Apple Watch in 2015, Apple's newly announced Vision Pro headset will initially be available for purchase exclusively in physical stores. Customers eager to get their hands on the $3,500 mixed-reality device will be required to book an appointment at a local Apple Store, indicating a strategy of controlled rollout rather than an immediate online availability.

The innovative Vision Pro headset, introduced at the Worldwide Developers Conference in June, represents Apple's latest foray into the realm of mixed reality. With features reminiscent of Google Glass, the headset overlays digital images onto the real world. It can be controlled using voice commands, finger gestures, and eye movements. Additionally, the device can record 3D footage, offering users the ability to create immersive videos of their surroundings.

According to a Bloomberg report, Apple intends to gradually introduce the device to the market starting in early 2024. Major cities like New York and Los Angeles will be the first to offer the Vision Pro, with the rest of the country following suit. Online sales are also on the horizon, with plans to launch sometime next year. International sales outside North America, however, are not expected to commence until the end of the year, although no final decision has been confirmed yet.

The decision to implement an appointment-based purchasing model is not merely a sales strategy, but also a measure to enhance user experience. Apple wants to ensure that every customer walks out of the store with a Vision Pro headset that fits perfectly. A snug fit is crucial to the device's performance, as it helps block exterior light from interfering with the user's field of view.

In conclusion, Apple's Vision Pro headset is primed to offer an exciting new mixed-reality experience, but eager customers should be prepared to visit the Apple store in person. The in-store purchase requirement and the appointment system underline Apple's commitment not only to a controlled rollout but also to providing a tailor-made user experience. As the tech giant moves forward with the launch, consumers around the world will undoubtedly be keeping a close eye on this new chapter in Apple's innovation story.